The time is always now
I got an e-mail today from someone called Adam, with the subject heading "Now is wow meets the Now watch".
In the body of the e-mail the watch was succinctly described as: a tool to help bring more presence to people's life. The Now Watch tells the time like any watch but also features the word NOW prominently on the face serving as a reminder that no matter what time of day it is... the time is always NOW.
Check it out. It's very simple ... and a good reminder.